WWD.com/menswear-news/sportswear/olympics-spell-opportunity-for-brands-2453342
sportswear
sportswear

Olympics Spell Opportunity for Brands

For the Olympics, brands are putting their prestige and cash behind gold medal contenders, such as snowboarder Shaun White and skier Lindsey Vonn.

sportswear/news

Archive subscription required

This article is for WWD.com subscribers

Please log in or subscribe to WWD to continue reading

Subscribe Now