Demo Trading Up for Back-To-School

Demo, the long-struggling streetwear division of Pacific Sunwear has overhauled its merchandising strategy for fall, adding a slew of contemporary brands

By Jessica Pallay

sportswear/news

NEW YORK — For demo this fall, change is at a premium, especially when it comes to labels.

The long-struggling streetwear division of Pacific Sunwear of California has overhauled its...

Demo Trading Up for Back-To-School

Demo, the long-struggling streetwear division of Pacific Sunwear has overhauled its merchandising strategy for fall, adding a slew of contemporary brands

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