WWD.com/menswear-news/sportswear/bum-equipment-to-relaunch-2362379
sportswear
sportswear

B.U.M. Equipment to Relaunch

sportswear/news

One year after an aborted attempt to relaunch men’s and women’s apparel, B.U.M. Equipment, the casual sportswear brand that had a profitable run in the Eighties and Nineties, is returning...