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Sears Prepares Father's Day Push

Sears unveiled its new marketing campaign—Sears, Where It Begins—that will be used in television commercials, circulars, in-store marketing and on the Web site.

By Jean E. Palmieri

retail-business/news

NEW YORK — Sears is expecting big things for Father's Day

Last week the Chicago-based retailer unveiled its new marketing campaign—Sears, Where It Begins—that will be used...

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Latest Articles from Men's

Sears Prepares Father's Day Push

Sears unveiled its new marketing campaign—Sears, Where It Begins—that will be used in television commercials, circulars, in-store marketing and on the Web site.

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