Women’s Wear Daily
04.20.2014
retail-business
retail-business

Paris's Marais District Draws Men's Retailers

New wave of men’s specialty stores arrive in the historic neighborhood.

retail-business/news
View Slideshow
Inside the boutique of Christophe Lemaire

Inside the boutique of Damir Doma.

Photo By Courtesy Photo

Most Recent Articles In Retail/Business
Most Recent Articles In Retail/Business More Articles By

PARIS — The Marais district in Paris was at one time an area of vegetable gardens cultivated by monks. Although men still inhabit the area, fashion is now the produce of choice.

“Men’s wear is certainly growing, even though in Paris it certainly advances a little slower,” said Clarent Dehlouz, owner of the multibrand store French Trotter, part of a new wave of men’s specialty stores to arrive in the historic neighborhood recently.

“Our clientele is of all ages and horizons, but what unites them is an interest in cosmopolitan culture,” said Dehlouz, who stocks contemporary brands such as Nom de Guerre and Scandinavian designers Mads Nørgaard and Won Hundred and Fillipa K.

Indeed, a range of new attractions — from eateries and chocolate shops to fashion and concept stores of all stripes — has kept the area throbbing with foot traffic, helping to insulate it from the economic downturn.

“There are two phenomena in this area: it is a huge hit with the young pop-rock crowd and the media and fashion conscious,” said French designer Christophe Lemaire, who anticipated the area’s potential by opening his flagship on Rue Poitou two years ago. “It is a really emerging area — there are also ad agencies and graphic design companies springing up.”

Taking the place of an old pharmacy, Lemaire was able to incorporate some of its original features — and yet it remains startlingly new. Lemaire, who also designs for Lacoste, recently refurbished part of the boutique. “I have redone the architecture and it will be a bit like a gym,” he explained.

The area known as the Haute-Marais, or upper Marais, is particularly hot, thanks to a steady stream of residents, tourists and Parisians from other neighborhoods who are attracted to the eclectic shopping mix — and Sunday opening hours, still atypical in Paris. Indeed Dutch men’s brand Scotch and Soda recently opened a store on the Rue Vielle du Temple, hoping the flow of pedestrians and seven days a week shopping will prove profitable.

While more established brands like APC, American Apparel and Les Prairies de Paris were among early arrivals, newcomers peddle a range of men’s wear, from conservative to street chic.

The flagship boutique of Croatian men’s designer Damir Doma opened this spring, tucked away on the Rue des Arquebusiers. The store is minimalist, a perfect foil for Doma’s androgynous silhouettes in muted hues.

Another international designer who chose to open his flagship boutique in the Marais is Philippe Zorzetto, who can be found at 106 Rue Vieille du Temple. The store showcases a “mixte” collection where the same style comes both in men’s and women’s sizes, along with handmade shoes.

Royal Cheese, which opened late last year at 26 Rue de Poitou, specializes in street culture and urbanwear, including the Japanese line Edwin, vintage labels and denim.

View Slideshow
Page: 
  • 1
  • 2
Next »
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Men's


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or