WWD.com/menswear-news/retail-business/m-commerce-gets-ready-for-takeoff-as-men-go-mobile-3420948

retail-business

January 17, 2011

M-Commerce Gets Ready for Takeoff As Men Go Mobile

Men’s stores rush to get in on the mobile action.

By Cate T. Corcoran and Jean E. Palmieri

retail-business/news

Back at the dawn of e-commerce, men ruled. Although it remained a given that women were more inclined to enjoy shopping, guys were decidedly more likely to buy online. But now, with the explosion of...

M-Commerce Gets Ready for Takeoff As Men Go Mobile

Men’s stores rush to get in on the mobile action.

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