Women’s Wear Daily
04.23.2014
retail-business
retail-business

Canali to Use Mariano Rivera in Fall Ads

New York Yankees closer Mariano Rivera wears the season's key looks in new campaign.

retail-business/news
Mariano Rivera for Canali

Canali is continuing its association with New York Yankees closer Mariano Rivera.

The Yankees pitcher, who was first featured in the spring/summer advertising campaign, will also appear in the Italian luxury brand’s fall/winter ads.

The ads were shot in June and show Rivera in the season’s key looks including a navy pinstripe two-button suit, a double-breasted cashmere coat and a gray cashmere-blend jacket.

“I was thrilled to be asked again by Canali to be featured in the advertising campaign,” Rivera said. “I have been a fan of the brand for many years.”

“Mariano Rivera was a pro in front of the camera his second time around,” said global communications director Elisabetta Canali. Noting that he represents “positive values and great style,” she said it was “an easy decision for us to feature him again in this season’s advertising campaign.”

The ads will appear in national and regional magazines and newspapers.

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