Bayard Winthrop wasn’t buying the notion that American-made apparel had to be either expensive or shoddy to have a shot at success. E-commerce gave him a means to disprove the premise.
retail-business
retail-business
February 15, 2012
American Giant’s Domestic Digital Debut
With financing from former PepsiCo ceo Donald Kendall, brand sets path for paradigm reset.
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