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June 17, 2008

Adidas Sales Get Boost From Soccer Championships

Boosted by its sponsorship of the 16-nation tournament, Adidas said soccer sales at the brand have increased 50 percent compared to 2004.

By Ellen Groves

retail-business/news

PARIS — As the excitement builds at Europe’s soccer championship in Austria and Switzerland, team Adidas has already declared itself a winner.

Boosted by its sponsorship of...

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Latest Articles from Men's

Adidas Sales Get Boost From Soccer Championships

Boosted by its sponsorship of the 16-nation tournament, Adidas said soccer sales at the brand have increased 50 percent compared to 2004.

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