Many people have difficulty remembering Jan-Henrik M. Scheper-Stuke’s full name, but the same can’t be said of his look. Which is a good thing, since he’s now both the face and the director of his uncle’s tie company, Edsor Kronen. When he stepped into this role right out of law school, with an eye toward forging a younger image for the brand, he knew the risks: “If things didn’t work out, I’d be known as the Krawatte Kaspar” — the Tie Fool — “forever.” Luckily it didn’t come to that. Under his stewardship, Edsor Kronen — which sells in Japan as well as Europe — opened a shop-in-shop in Berlin’s Galeries Lafayette in January, and is close to signing a lease for a flagship in trendy Hackesche Hof, where Scheper-Stuke himself will demonstrate the art of making ties by hand.
GO-TO SHOP: Chelsea Farmer’s Club. Although it’s furnished like an English club for taxidermy enthusiasts, CFC strives to take the stuffiness out of classic British style. With the exception of accessories (Hunter boots, Aspinal wallets, Edsor Kronen ties) and fragrances (Taylor of Old Bond Street), the store’s assortment is manufactured in limited quantities in England and Scotland.
FAVORITE BOITE: Bar Tausend. Scheper-Stuke favors many Berlin hot spots, but he’s particularly fond of this stylishly crowded bar. He’ll be doing a cooperative event there in late June — on the 117th birthday of Prince Edward of Windsor, Edsor Kronen’s namesake.
SECRET LONGING: Sweets. “It doesn’t matter what kind: Gummi Bears, little Mars and Twix bars — they’re all over the showroom.”
WHERE TO RELAX: Soho House. He comes here for a swim on summer mornings, then relaxes on the roof terrace. He also favors a friend’s restaurant, Pan Asia: “I always have my place there, and then Tina comes, then someone else. Before we know it, we’re a table of six.”