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fashion

August 27, 2007

VF Gets Action

The secret to VF's SoCal success? Empowering existing personnel to grow the brands, and respecting action sports'hallowed culture.

By Lee Bailey

fashion/news

When a novice paddles into southern California’s fiercely competitive surf lineups, he is mercilessly mocked. Seasoned surfers hoot at his every error, and he is sometimes even driven off the beach...

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VF Gets Action

The secret to VF's SoCal success? Empowering existing personnel to grow the brands, and respecting action sports'hallowed culture.

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