Women’s Wear Daily
04.19.2014
fashion
fashion

Men's Wear Designer Inspirations: Back to the Future

Designers showing in London this season were inspired by everything from World War II military uniforms to U.K. heroes such as James Bond.

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Hardy Amies

Photo By Courtesy Photo

HARDY AMIES

“Looking through our archives, we unearthed a working relationship between Hardy and Saul Bass in the Sixties, including an advertising campaign designed by Bass for Hardy’s range of scents and also his take on the ‘HA’ monogram. This led to a color palette inspired by Bass’ film artwork; specifically the poster he designed for “The Man With the Golden Arm,” and the opening sequence for Hitchcock’s “Psycho,” which directly influences the stripes within the collection. Broken stripes appear on exclusively developed U.K. woven fabrics used on unstructured tailoring and heavier canvases for outerwear. The highlights of fiery red, cyan blue and teal run through the collection, accenting our customary French navy, military green and bone color palette.”

— Mehmet Ali, design director

NEXT: Oliver Spencer >>

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