John Smedley
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John Smedley
“Our brand is founded on a number of great ideas, not least the design and manufacture of Long Johns since the early 1800s. Indeed, Long Johns are synonymous with John Smedley because of this. Of course in the old days the only color they came in was ecru; then in the 1930s the advent of synthetic dyes coincided with the growing new sport of skiing, and colorful Long Johns became part of the John Smedley collections. This season we have taken inspiration from 1930s-1960s skiwear in our own archive and reinterpreted it for the modern gent.”
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