NEW YORK — At the beginning of his career, Ralph Lauren debated naming his brand Basketball, rather than Polo, due to his affinity for the sport. As a Bronx native, he had never...
October 3, 2012
David Lauren Talks Marketing
He spoke at the third annual Executive Marketing Summit, hosted by NYSE Euronext, Interbrand and The New York Times, on Tuesday at the New York Stock Exchange.
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