David Lauren Talks Marketing

He spoke at the third annual Executive Marketing Summit, hosted by NYSE Euronext, Interbrand and The New York Times, on Tuesday at the New York Stock Exchange.

By David Lipke

designer-luxury/news

NEW YORK — At the beginning of his career, Ralph Lauren debated naming his brand Basketball, rather than Polo, due to his affinity for the sport. As a Bronx native, he had never...

David Lauren Talks Marketing

He spoke at the third annual Executive Marketing Summit, hosted by NYSE Euronext, Interbrand and The New York Times, on Tuesday at the New York Stock Exchange.

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