A new breed of fashion brands is cropping up in the $672 million men’s underwear market that could mark a sea change in the business.
Much in the same way premium denim took off in...
clothing-furnishings
clothing-furnishings
October 25, 2012
New Brands Shaking Up the Men's Underwear Market
A number of up-and-coming lines have their sights set on pushing out the big-name players in one specific area: the premium-price tier.
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