WWD.com/menswear-news/clothing-furnishings/new-brands-shaking-up-mens-underwear-market-6448468

clothing-furnishings

October 25, 2012

New Brands Shaking Up the Men's Underwear Market

A number of up-and-coming lines have their sights set on pushing out the big-name players in one specific area: the premium-price tier.

By Karyn Monget

clothing-furnishings/news

A new breed of fashion brands is cropping up in the $672 million men’s underwear market that could mark a sea change in the business.

Much in the same way premium denim took off in...

New Brands Shaking Up the Men's Underwear Market

A number of up-and-coming lines have their sights set on pushing out the big-name players in one specific area: the premium-price tier.

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