One year after an aborted attempt to relaunch men’s and women’s apparel, B.U.M. Equipment, the casual sportswear brand that had a profitable run in the Eighties and Nineties, is returning...
B.U.M. Equipment to Relaunch
B.U.M. Equipment to Relaunch
by
Posted Thursday November 05, 2009
From WWD Issue 11/05/2009
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