url=_menswear_news_2xist_launches_shapewear_for_men_2146820_module_today_browsets_651304121968;

login=n;

kw=;

Welcome, !

• ACCOUNT PREFERENCES
• |
• LOGOUT

Subscribe

LOGIN

WWD Men's

• The Conversation
• Video
• Blogs
• Calendar

url=_menswear_news_2xist_launches_shapewear_for_men_2146820_module_today_browsets_651304121968;

login=n;

kw=;

• Home
• Fashion
• Retail
• Business
• Beauty
• Men's
• Markets
• Footwear News
• Media
• Fashion Shows
• Lifestyle
• WWDCareers

• Tuesday
  02/09/2010
• Monday
  02/08/2010
• Friday
  02/05/2010
• Thursday
  02/04/2010
• Wednesday
  02/03/2010
• Tuesday
  02/02/2010
• Monday
  02/01/2010
• Friday
  01/29/2010
• Thursday
  01/28/2010

See all past issues

• TODAY'S PAPER
• Past Issues
•  
• People & Companies
• The Globe
• Resources
• Summits
• Classifieds

	Articles
	Images

url=_menswear_news_2xist_launches_shapewear_for_men_2146820_module_today_browsets_651304121968;

login=n;

kw=;

All Articles In Men's

2510 Articles by Most Recent

Showing only

FILTER BY

• Clothing/Furnishings
  remove
• Designer & Luxury
  remove
• Fashion
  remove
• Retail/Business
  remove
• Sportswear
  remove

More Topics

Search Men's

• Hermès Opens First Men's-Only Store
  Posted Feb 9, 2010
• More Snow Ahead for East Coast Retailers
  Posted Feb 9, 2010
• Bachrach Assets Set for Auction
  Posted Feb 9, 2010
• Prevention's Famous Faces... Desiring Dockers... Rucci in 'Kell'...
  Posted Feb 9, 2010
• Martin + Osa President Exits
  Posted Feb 8, 2010
• Boot Town Western Stores to Liquidate
  Posted Feb 8, 2010
• Patrick Chan Named President of Sales for IAG
  Posted Feb 8, 2010
• WWD Week in Review: 2/5/2010
  Posted Feb 6, 2010
• Retail Employment Rises in January
  Posted Feb 5, 2010
• Super Bowl Ads Tap Into Social Media
  Posted Feb 5, 2010
• In Brief: Men's Wearhouse Names Chief Marketing Officer
  Posted Feb 5, 2010
• White House Unveils Export Initiative
  Posted Feb 5, 2010
• Timberland Scores Profit Gain in 4th Qtr.
  Posted Feb 4, 2010
• Men's Fall 2010 Trends
  Posted Feb 4, 2010
• Stores Finish Fiscal Year With Stronger Sales
  Posted Feb 4, 2010

• back
• more

Article Type

• Fashion
• Designer & Luxury
• Clothing/Furnishings
• Sportswear
• Young Men's
• Retail/Business
• Lifestyle

All Regions

• All Regions
• North America
• South and Central America
• Europe
• Asia Pacific
• Africa and the Middle East

All Years

• All Years
• 2002
• 2003
• 2004
• 2005
• 2006
• 2007
• 2008
• 2009
• 2010

Clear Go

menswear-news

url=_menswear_news_2xist_launches_shapewear_for_men_2146820_module_today_browsets_651304121968;

login=n;

kw=;

2xist Launches Shapewear for Men

2xist Launches Shapewear for Men

by Brenner Thomas

Posted Thursday May 28, 2009

From WWD Issue 05/28/2009

Add Note

Clip Add a Comment Send to a friend Print

A-  A  A+ 

Premium innerwear maker 2xist is the first established brand to support an unexpected trend in the underwear market: shapewear for men.

Hitting brick-and-mortar and online stores in August,...

Read the full article by SUBSCRIBING today!

Subscribe now to WWD.COM, now incorporating WWDMen's channel for complete access to breaking news and events that shape the world of men's fashion and retail.

Subscription includes:

• Immediate access to breaking Menswear news 24/7, now via WWD Mobile.
• Menswear content everyday on the dedicated WWDMen's channel.
• Menswear coverage in WWD Morning Report daily email newsletter delivered right to your inbox.
• WWDMen's dedicated report every Thursday online and via downloadable PDF.
• Full access to all of WWD.COM now including 12months of Archived content.
• Search, comment on, clip and save articles and images.
• Read it anytime, anywhere.
• Start your subscription now for only 27 cents per day!

Click to SUBSCRIBE

---

Sign in to your account

• Username (Cannot be empty)
  
  Lost Username/Password?
• Password (Cannot be empty)
  
  Remember Me
• 
  LOGIN

---

DOWNLOAD PDF

RSS

url=_menswear_news_2xist_launches_shapewear_for_men_2146820_module_today_browsets_651304121968;

login=n;

kw=;

Sending...

Close

Send to a Friend

• Your Name (Cannot be empty)
• Your Email (Cannot be empty)
• Send me a copy of this email
• Your Friend's Email (Cannot be empty) (Place semi-colons between multiple addresses)
• Your Message (0/2000) (Please remove all HTML code)
• Cancel Send

Success!

Your Email was sent succesfully.

Done Send Another

Error!

Your Email was not sent.

Done Send Another

Premium innerwear maker 2xist is the first established brand to support an unexpected trend in the underwear market: shapewear for men.

Hitting brick-and-mortar and online stores in August,...

Read the full article by SUBSCRIBING today!

Subscribe now to WWD.COM, now incorporating WWDMen's channel for complete access to breaking news and events that shape the world of men's fashion and retail.

Subscription includes:

• Immediate access to breaking Menswear news 24/7, now via WWD Mobile.
• Menswear content everyday on the dedicated WWDMen's channel.
• Menswear coverage in WWD Morning Report daily email newsletter delivered right to your inbox.
• WWDMen's dedicated report every Thursday online and via downloadable PDF.
• Full access to all of WWD.COM now including 12months of Archived content.
• Search, comment on, clip and save articles and images.
• Read it anytime, anywhere.
• Start your subscription now for only 27 cents per day!

Click to SUBSCRIBE

---

Sign in to your account

• Username (Cannot be empty)
  
  Lost Username/Password?
• Password (Cannot be empty)
  
  Remember Me
• 
  LOGIN

---

url=_menswear_news_2xist_launches_shapewear_for_men_2146820_module_today_browsets_651304121968;

login=n;

kw=;

url=_menswear_news_2xist_launches_shapewear_for_men_2146820_module_today_browsets_651304121968;

login=n;

kw=;

Sign-up for Free WWD Email Newsletters

help me

Sign-up for Free WWD Email Newsletters

Select the email newsletters you would like to receive.

•  WWD Morning Report (Daily)
• WWD News Alert (frequent breaking news)
• WWD This Week in Fashion
• WWD Men's Week in Review (Daily)
• WWD Men's News Alert (frequent breaking news)
• Footwear News Alert (frequent breaking news)

• WWD This Week in Beauty
• WWD This Week In Retail
• WWD Week in Review
• WWD Fast (monthly)
• Footwear News Daily Update

For newsletter descriptions, click here.

If you are already a WWD.COM subscriber, you can add additional newsletters here, or go to Account Preferences to update your newsletter preferences.

View WWD's Terms/Privacy Policy

Related Articles in Men's

• More Snow Ahead for East Coast Retailers
• Hermès Opens First Men's-Only Store
• Bachrach Assets Set for Auction

Recent in North America

• Missoni Plants Flag in L.A.
• More Snow Ahead for East Coast Retailers
• Hermès Opens First Men's-Only Store

WWD.com is the authority for news and trends in the worlds of fashion, beauty and retail. Featuring daily headlines and breaking news from all Women's Wear Daily publications, WWD.com provides the most comprehensive coverage anywhere of fashion, beauty and retail news and is the leading destination for all fashion week updates and show reviews from New York, Paris, Milan and London.

Use of and/or registration on any portion of this site constitutes acceptance of our Terms of Use (REVISED 5/22/09) and Privacy Policy (REVISED 5/22/09).
© 2009 Fairchild Fashion Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Fairchild Fashion Group.