media-news
media-news

Thinking Out of the Joe Boxer

"The brand is the amusement park and the product is the souvenir," exclaimed Nick Graham, founder of the $500 million Joe Boxer brand, rock 'n' roll musician, stand-up comedian, president of the National Underwear Association and branding guru.

News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false