The Guerrilla Route In Youth Marketing

WWD.com/media-news/the-guerrilla-route-in-youth-marketing-744861

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LONDON — So you’re not Donatella Versace, Giorgio Armani or the Gap, but you still need to crank up buzz about your brand. Your audience is...

LONDON — So you’re not Donatella Versace, Giorgio Armani or the Gap, but you still need to crank up buzz about your brand. Your audience is young, easily bored and craving cool, but your budget is limited. Freewheelin’ Media, the...