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December 2, 1994

Standing Out In the Yule Glitz

NEW YORK -- Battling for the hearts and wallets of consumers is a Christmas tradition.According to Leading National Advertisers, department and specialty stores spent $2.6 billion to hype the holiday season last year, a figure experts believe...

By Sharon Edelson

media/news

NEW YORK -- Battling for the hearts and wallets of consumers is a Christmas tradition.

According to Leading National Advertisers, department and...

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Latest Articles from Media

Standing Out In the Yule Glitz

NEW YORK -- Battling for the hearts and wallets of consumers is a Christmas tradition.According to Leading National Advertisers, department and specialty stores spent $2.6 billion to hype the holiday season last year, a figure experts believe...

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