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DOUBLING UP: Taking a page out of its American cousin’s Teen Vogue, British Vogue is looking to extend its reach to a younger reader and will publish its new Miss Vogue edition twice in 2014. Miss Vogue made its debut in June as a supplement to British Vogue.
According to Stephen Quinn, publishing director of British Vogue, the June issue of Miss Vogue, which featured Cara Delevingne on the cover, was “enormously popular,” helping to sell and extra 20,000 copies of the main title. The supplement, which is targeted at a younger audience than its parent magazine, will be published with the April and October 2014 issues.
The title will be produced by the Vogue team and will incorporate “how to” and “bulletin” style pieces.