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Memo Pad: Nygard's Blitz Defense... Cuts Chez Lagerfeld...

Peter Nygard’s drive to avoid unfavorable publicity apparently knows no bounds.

Correction Appended Thursday January 14, 2010 12:01 AM



CUTS CHEZ LAGERFELD: Karl Lagerfeld’s director of global marketing and public relations Beth Shapiro is leaving the company and all does not seem well. In the so-long/I’m-moving-on e-mail she sent to press on Jan. 11, Shapiro didn’t mince words when it came to the reason behind her departure. (“Unfortunately,” her e-mail began, “the current environment has forced us to downsize.”)

And it turns out Shapiro’s exit is part of a larger scaling-back at the Tommy Hilfiger-owned Karl Lagerfeld business, which has eliminated four positions in its Amsterdam office and two marketing-p.r. positions (including Shapiro’s) in New York, according to an e-mail from the company. In addition, the more casual K Karl Lagerfeld line of denim and sportswear will be discontinued with this spring’s men’s and women’s collections.

Regarding the layoffs, the company said “this downsize has been done to achieve greater efficiency in our operations” and that, moving forward, it will focus on “continued growth for the various KL businesses,” which now include Karl Lagerfeld Collection (women’s wear), Lagerfeld (men’s wear), Karl Lagerfeld Parfums and Karl Lagerfeld Eyewear.

— Nick Axelrod

 

Correction: Quohnos Mitchell, vice president of global marketing and communications at Karl Lagerfeld, remains head of the company’s New York office and will absorb responsibility for the domestic press.
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