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Mode City's New Timing Causes Concern

Eurovet is creating a stir in the lingerie world. The trade fair giant said last month that it would move its 24-year-old Lyon, Mode City show to Paris from Lyon, France.

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Eurovet is creating a stir in the lingerie world.

The trade fair giant said last month that it would move its 24-year-old Lyon, Mode City show to Paris from Lyon, France. The show, scheduled for Sept. 6 to 8 at the Porte de Versailles, will be called Mode City. It will be staged in Halls 2, 3 and 4, and will coincide with three fashion and accessories fairs: Prêt à Porter, Who's Next and Premiere Classe, which run Sept. 4 to 7.

Most vendors were pleased with the move to Paris but some questioned the early September timing of the show.

Many agreed with Gwen Widell, executive vice president of merchandising at Wacoal America, the U.S. unit of Wacoal Japan, who said: "The dates are a problem. That's why French suppliers were doing their own thing in June. I think the Paris venue is correct, but now they have to look at the timing. It's still in limbo. If you look at newness in September, you get the samplings by the end of September, so it's too late to do something for the November line. It's reasonable for February, but we are then seeing newer things in January at the Paris salon."

Lyon, the silk capital of Europe in the Middle Ages and known for textile museums and four-star restaurants, attracted retailers and vendors to preview directional trends in the lingerie, beachwear and Interfilière (textile) sectors. Larger than its sister show, the Salon International de la Lingerie, which is staged in Paris in January, Lyon, Mode City was the launchpad for innovative ideas and concepts from major companies such as Invista Inc. that introduced products such as Black Lycra. Paris was known more as an order-taking event where retailers committed to trends and new product that had been unveiled in Lyon.

Eurovet chief executive officer Marie-Laure Bellon-Homps said in September that show dates for Lyon in 2008 had been set. But in an interview last week, she said that the decision to relocate was a strategic move to accommodate the demands of retailers and major brands. A platform in Paris will also provide an opportunity to bolster global attendance, which was evaporating in Lyon, and expand categories, such as beachwear, activewear, loungewear and specialty apparel for yoga and Pilates.
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