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YOUTH WILL RULE: Some independent magazines learned multiplatform faster than big media, not just because small means nimble; it was also a survival mechanism to produce edgy creative for advertisers or to throw parties for companies hungry for early adopters. The Los Angeles-based Flaunt, which marks its 10th anniversary this year, has lately been taking this philosophy to its logical conclusion, spinning off a creative consultancy (clients include Converse), in-house book publishing and even an interior design and furniture business.
It is also joining the Web video wave starting in August, though its plan of having several channels and featuring short narrative films in addition to the customary magazine B-roll fare is unusual. Founder Luis Barajas, who has moved up to publication director to oversee all the side projects, isn't short on hyperbole and also trumpeted the magazine's eye for young talent, particularly among photographers. He's put his money where his mouth is, naming 29-year-old Andrew Pogany, who arrived less than six years ago as his intern, as Flaunt's editor in chief.
— I.C.
It is also joining the Web video wave starting in August, though its plan of having several channels and featuring short narrative films in addition to the customary magazine B-roll fare is unusual. Founder Luis Barajas, who has moved up to publication director to oversee all the side projects, isn't short on hyperbole and also trumpeted the magazine's eye for young talent, particularly among photographers. He's put his money where his mouth is, naming 29-year-old Andrew Pogany, who arrived less than six years ago as his intern, as Flaunt's editor in chief.
— I.C.
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