— Amy Wicks
BUSINESS OF WOMEN: Business media are heavily courting women in the corporate offices (see strategies by Condé Nast Portfolio and The Wall Street Journal in recent months). In The Journal's case, the paper is feverishly expanding its coverage to include more news on culture and fashion, and the upcoming launch of a glossy magazine, WSJ. But on Wednesday, The Journal took the most literal step in creating content geared toward that audience: wsj.com added Journal Women, an online channel on "career, balance and lifestyle" specifically for women. The destination will include original content, blogs and stories from the paper oriented to females; articles still included one about AMI's Bonnie Fuller stepping down from her post, a story that broke a week ago. There will also be discussion boards. So far, the site has little advertising; Crate & Barrel is the only one that seemed to be targeted toward females. In a few months, forbes.com will also launch a women's business online network, Executive Women's Network. The site will be available by invitation only, and will offer original content as well as social networking services. Forbes.com editors and staffers of recent Forbes spin-off Forbes Life Executive Woman will oversee the site.
— Stephanie D. Smith
NEW IN THE HOUSE: Janet Siroto has been named executive editor of Good Housekeeping, replacing Judith Coyne. Most recently, Siroto was the editorial director at Match.com and she previously worked as an executive editor at Redbook. She will be responsible for Good Housekeeping's fashion, home, parenting and financial coverage.
— A.W.






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