And Condé Nast will come up with it fast. Unlike the original or Teen Vogue, Lucky’s X-Y incarnation will be fast-tracked for a monthly schedule from the very beginning, according to Truman. The first issue is planned for the first half of 2004, and others should roll out from there. Before then, several key decisions regarding the age and affluence of its readers must be made. Will it highlight shirts, ties and suits, as GQ’s service pages do now, or will there be pages of trainers, T-shirts and jeans? "I think a man, perhaps more so than a woman, has a larger difference of what they buy at 22 and 35," said Truman. "And I can’t give you an answer on that now."
It also needs an editor, and Truman hasn’t interviewed anyone yet. "I need to take care of GQ first," he said. Speaking of GQ, he has yet to finish the first round of interviews, and hasn’t added any more candidates to the magic number nine. "I think we’ll have an announcement at the end of March."
Whoever lands the new Lucky gig won’t have Kim France or Andrea Linett — the original’s newly promoted creative director — looking over his shoulder. Despite the timing of Linett’s rise, she won’t have carte blanche to make suggestions. "We’ll be keeping them separate," Truman said. — Greg Lindsay
A NEW MATH: Ad buyers can worry a little less about Enron-style accounting at magazines.
After a series of circulation mini-scandals by magazine companies that inflated their newsstand sales, the board of the Audit Bureau of Circulations gave first passage last week to a series of proposed changes to the way in which audited reports are presented. Should the changes be instituted in July, as is expected, audit reports will provide detailed breakdowns of how initial numbers submitted by the publishers deviate from what is found by the ABC.