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WWD Shopping Online: The Next Generation

Digital

WWD Shopping Online: The Next Generation

 

See below for full coverage and exclusive WWD video highlights from the first in a four-part series on digital media >>

 

Susan Lyne

Gilt's Growth Model

Gilt works because it’s creating a new model, one that is only possible online, believes Gilt chief executive officer Susan Lyne. The company in the past has projected it will do sales of $500 million in 2010. Meanwhile, it has more than 2 million members, has sold 700 brands to date and employs more than 350 people.

Julian Chu

Dealing with Cross Channeling

A panel — moderated by Julian Chu, general manager, online retailing for Puma North America, and consisting of Ken Weil, Camuto Group’s senior vice president, e-commerce, and Ronit Weinberg, Diane von Furstenberg’s vice president, e-commerce and online marketing — tackled the idea of cross-channeling.

James Gardner

Focusing in on the Individual

After years of seeing the Internet as the gateway to a whole world of shoppers, brands are going to start to use the increasingly ever-present and mobile technology to speak to not millions, but individuals.

Sandra Lin

EBay Ramps Up Fashion Offering

During her forum presentation, Sandra Lin, general manager of eBay Inc.’s clothing, shoes and accessories category, outlined how the online marketplace that connects buyers and sellers is looking to offer its client base more exclusive fashions in the future.

Scott Beaumont

Lilly Pulitzer Goes its Own Way Online

The Hippocratic oath “do no harm” was Lilly Pulitzer’s unofficial motto when the brand launched an online store in November 2008. In fact, the company has exceeded expectations by increasing business for its retail partners.

Michael McNamara

Tracking the Spenders

What was down is up and what was up is down now, versus in late 2008 when the economy halted after Lehman Brothers collapsed. That’s good news for women’s apparel and luxury, according to MasterCard’s SpendingPulse, a controlled panel of retail activity in the U.S. that is available as a reporting service.The economy has stabilized, but we are not in expansion mode.

Annemarie Frank

Mark's Social Background

All of Mark’s beauty products are sold on the Web using an updated version of the direct-selling model, where representatives can make pitches for makeup, fragrances and other products on Facebook’s digital walls, and other online venues including Twitter and YouTube.

Miki Berardelli

Tory Takes to Tech

Tory Burch is an avid tweeter, and, with her tweets and her Facebook page, uses social media to interact with fans. Just how all of it connects to her business’ growth was central to the presentation by Tory Burch LLC’s chief marketing officer Miki Berardelli, who gave an insight into the ways in which Burch employs social media to benefit the company.

Dan Schock

Web Searches Lead the Way

The world has changed, and so has shopping and the way marketers reach shoppers, said Dan Schock, retail industry director for Google Inc.

Ilan Levine

Additional Videos

See more exclusive videos from the digital media summit.

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