WWD.com/media-news/media-features/week-in-tech-05242014-7693374
media-features
media-features

Week in Tech: 05/24/2014

What's new in the world of technology.

Snapchat Free People Erin Wasson

A Snapchat from Free People featuring Erin Wasson.

Photo By Courtesy Photo

SNAPCHAT CATCHING THE EYE OF FASHION: Fashion brands are beginning to mine the marketing potential of Snapchat’s ephemeral messages. But while brands like the buzz around Snapchat and its younger user base, they are still experimenting with the service and have yet to quantify its impact on their bottom line.

EBAY CUSTOMER DATA COMPROMISED: EBay Inc. said cyber attackers compromised employee log-in credentials, gaining access to a database with encrypted passwords as well as customer names, e-mail and physical addresses, phone numbers and dates of birth.

SEARCHING FOR CHANEL IN CHINA: Jeweler Chow Tai Fook, Tommy Hilfiger and Coach topped think tank L2’s China Digital IQ Index for 2014. But the overall leader in daily searches was Chanel with 12,745 — more than five times the average.

CFDA ADDS INSTAGRAMMER AWARD:
For the first time, the Council of Fashion Designers of America will name a Fashion Instagrammer of the Year. The eight nominees include: @donalddrawbertson, @dapperlou, @aguynamedpatrick, @paridust, @troprouge, @amy_stone, @hokaytokay and @bessnyc4.

JD.COM SHOWS STRENGTH IN TRADING DEBUT: JD.com, Alibaba’s biggest competitor in China, raised $1.78 billion in a public offering, more than the initial $1.5 billion it forecast.

TUNEPICS MELDS SOUND AND VISION:
Social media app Tunepics officially launched to the public, enabling users to pair songs with images in their posts. Users can also tag how they are feeling by way of an “emotion wheel,” which includes 16 feelings including happy, laughing, moved, excited, sad, crying and heartbroken.

FLIPKART, MYNTRA MERGE IN INDIA: Flipkart, which is India’s largest online retailer and has been valued at more than $1 billion, acquired fashion and apparel e-tailer Myntra for an undisclosed amount.

SOLE SOCIETY EXPANDS OFFERINGS:
In the space of three years, Sole Society went from being a pure-play online shoe store to a multibrand accessories destination with distribution in Nordstrom stores. This month, the e-commerce site is adding outside shoe brands and launching a capsule collection with mother-daughter-owned handcrafted accessory line Sylca Designs.