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Style.com Moves to Fairchild Group

The web site's editorial team will relocate to 750 Third Avenue immediately.

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“There might be changes, but I can’t comment on it,” said Chubb.

She said the move for Style.com made a lot of sense for both sides and that’s why she gave her blessing.

 

“There is always this sort of Kremlinology at Condé Nast of ‘Someone won! And someone lost!,’” she said. “This is a corporate move that makes sense to us. It makes sense to me too, even though it moves something that is technically out of my group.”

Why?

“It makes sense to move something that is so strong in consumer and that doesn’t have a print or offline component with a strong title that has a very professional audience,” she said. “Aligning them gives Style.com a big brother or sister. I wouldn’t have OK’d it without it being a good next step for Style.”

Sanders backed that up.

“The alliance creates a 21st century fashion media company and I think that’s the idea,” said Sanders. “It’s a place where consumers and business executives go for the first look and last word on fashion.”

As for Style.com, it has recently been in the news as it moves forward with plans to create a reality show that takes place in its office. When asked whether that project will still go forward, Sanders said, “We will of course look at all initiatives in due course. With that said, it’s not our intent to disrupt programs that are in progress.”

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