Social Commerce: From Hi to Buy

As social media usage habits become entrenched in our society, forward-looking technocrats and marketers are forging a path from community to commerce.

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Photo By Courtesy Photo

Appeared In
Special Issue
Beauty Inc issue 05/11/2012

The Next Big Thing?

Social commerce may be in its nascency, but numerous sites have already launched. Here, some early front-runners. By Jayme Cyk



This personalized beauty site allows users to buy makeup, skin care and hair care based on their personal profile and recommendations from thousands of women similar to them.


In addition to buying and selling, The Cools presents users with suggested products that are specifically curated based on their style, taste and personality.


THEFANCY.COM Part store, part blog, part magazine and part wish list, The Fancy allows users to
“fancy” items they favor and purchase them without leaving the site.


By taking part in activities on the site, such as watching a video or participating in a poll, Lockerz allows members to build up points that can be redeemed to buy merchandise offered on its shopping site.


By following favorite designers, boutiques, bloggers and stylists, users can create their own “lyst” of coveted items. When a user’s “lysted” item goes on sale, Lyst will e-mail sales alerts from stores worldwide.

Material Wrld allows users to shop the closets of people within the fashion industry, discovering exclusive finds and uncovering the personal stories behind them.


Besides sharing, recommending and shopping products, Mulu users can decide whether their portion of the sale goes to themselves or their choice of one of 50 charities.


Curated by celebrities, Open Sky allows users to shop products chosen by the likes of Cynthia Rowley and Julianne Moore. About 80 people in a variety of fields, including food, style and, now, beauty, have “curated” shops.

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