Readying the Full-Court Press

As the royal wedding of Prince William and Catherine Middleton approaches, American media plots an onslaught of coverage.

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Matt Lauer

Photo By Steve Eichner

Andy Cohen

Photo By Bennett Raglin/WireImage

Appeared In
Special Issue
WWDStyle issue 03/30/2011

NEW YORK — The last wedding of a future King of England, in 1981, was a spectacle watched by more than 750 million people worldwide.  For those who forgot to videotape it (including everyone under the age of 30), this time you’ve got options — maybe too many.

As Prince William and Catherine Middleton prepare to walk down the red-carpeted aisle of Westminster Abbey on April 29, all the major broadcast and cable networks are betting big with coverage — and hoping to rake in the advertising dollars that will come with large viewerships. Even niche players are fighting to make the wedding fit their programming. Take The Weather Channel — yes, The Weather Channel. It will start broadcasting from London on April 25, with additional reports on the “natural splendor of the royal couple’s new home, the North Wales island of Anglesey.” The quote, intended without humor, comes directly from a press release that was sent out earlier this week by parent NBC Universal, which details how the broadcaster’s channels plan to cover this wedding almost as extensively as the Olympics. (Hint for The Weather Channel: It usually rains in Wales. But then the British love to talk about nothing more than the weather.)

In total, more than a dozen network anchors and correspondents from NBC will be on the ground in London, with more than 20 hours of combined coverage planned on NBC News and MSNBC on the Big Day. The staggering effort includes Natalie Morales of “Today” beginning to report live from London a whole week before the wedding, on April 22. She’ll be joined by Meredith Vieira on April 25, and on the day before the wedding, Matt Lauer, Ann Curry and Al Roker will be on hand for full “Today” broadcasts from the British capital.

On the wedding day, coverage will start one hour before the wedding begins, at 4 a.m. Eastern Standard Time. The timing means the event is likely to be watched live in America by only two sets of people: shift workers who have just finished the 5 p.m. to 3 a.m. slot, or Anglophiles so devoted they wouldn’t miss a royal wedding even if they had to battle though a brigade of Beefeaters.

Recognizing the timing isn’t ideal for live viewing, “Dateline” will air an “instant documentary” later that day, and on Sunday a “special report” will take a closer look at Middleton. Brian Williams will begin anchoring “NBC Nightly News” a few days prior to the wedding and co-anchor the actual event in London.

MSNBC will have Martin Bashir contributing coverage beginning April 26, and he will be joined by Chris Jansing on the wedding day at 3 a.m. Joe Scarborough, Mika Brzezinski and Willie Geist will lead MSNBC’s coverage beginning at 5 a.m., with Bashir and Chris Jansing contributing.

Exhausted yet? NBC isn’t, and even reality TV is hopping onto the royal wedding bandwagon. Bravo’s Andy Cohen will host “Watch What Happens Live: Royal Wedding Spectacular” with guests Countess LuAnn De Lesseps (because a countess is sort of royal, right?), from Bravo’s “The Real Housewives of New York,” and Cat Ommanney, from “The Real Housewives of D.C.” who is the ex-wife of a White House photographer.

And don’t forget E!, which is adding a little fashion cattiness to the mix. At 10 p.m., postwedding, the network will feature a one-hour “Fashion Police” episode hosted by Joan Rivers, Kelly Osbourne, Giuliana Rancic and George Kotsiopoulos. It gets worse over on the iVillage Web site, which will post an “exclusive interview” with the couple’s former landlady on the wedding day.

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