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Known for producing provocative and sometimes sexually charged imagery, Roitfeld said she intends to continue styling shoots, and to “find new ways to be irreverent” after some 30 years in the business. “Not necessarily safer, but different,” she vowed.
“It will always be edgy. Maybe it will be more mental than physical,” she mused.
The mock-up contains credits from both the established and upstarts, including a cover by New York-based Argentinian photographer Sebastian Faena and an opening spread with a never-before-seen Bruce Weber portrait of Patti Smith in a frothy gown.
Roitfeld noted she would not be able to work with certain photographers who have contractual ties to other magazines, Mario Testino being one example.
The editor said she has yet to start work on the September issue, and is keeping its theme, contributors and confirmed advertisers under wraps.
Since exiting French Vogue in January 2011, Roitfeld has kept herself in fashion’s spotlight via a range of projects, including a stint as guest editor and stylist for Barneys New York, a Rizzoli tome about her career and a book with Karl Lagerfeld about Chanel’s famous black jacket. Foreshadowing tightened ties with Visionaire, she guest edited the spring fashion issue of VMan.
She brushed off suggestions that the launch of CR represents a form of revenge, given that her exit from Condé Nast was cloaked in intrigue.
“Vogue is a very beautiful magazine, an institution, and I learned so much working there,” she said. “You can’t put yourself into competition with a magazine like Vogue; you have to create something new, something different.
“The page has been turned,” she continued. “It’s time to find something new, something fresh — for me and for the readers.”
Fantasy and pleasure are some of the emotions she hopes to evoke with the magazine. “I find that some people in fashion are so blasé. Fashion has to be fun,” she said.
Roitfeld characterized CR as a “project between other projects,” noting she would continue to work as a “sort of muse” to Givenchy designer Riccardo Tisci, and style advertising campaigns for the likes of Max Mara and Chanel.
She’s also the subject of a feature-length documentary by Fabien Constant slated to hit screens sometime in 2013. Constant has already been tailing her at fashion shows, parties and shoots, and will dig into the making of her new magazine.
“It’s like a new baby,” Roitfeld said of CR Fashion Book. And that isn’t the only one: Her daughter Julia Restoin-Roitfeld is expecting shortly. “I will be babushka in six weeks,” she said, flashing a big smile.