Marketing

Media

Marketing

Page 5 of 23
Iconix Brand Group Inc., Buffalo David Bitton, Iconix, Macklemore, Ryan Lewis, Blank Check Series,

Macklemore & Ryan Lewis Taking Buffalo Brand Viral

Iconix Brand Group Inc. has engaged with the hip-hop duo as the first of its participants in its “Blank Check Series.”

El Palacio de Hierro, Soy Totalmente Palacio, Mexico, marketing, advertising, strategy, Carmen Dell’Orefice

Reaching the Chic of All Ages

The marketing and advertising teams at El Palacio de Hierro spread the word by casting a wide net.

David Lipman's Agency in Chapter 7

The petition to liquidate was filed last week, along with four related entities.

Conde nast traveler, vanity fair, conde, traveler, film festival, marketing, ad campaign, budget, Bill Wackermann

Condé Nast Traveler Making Marketing Push

With a new editor and publisher, the title is out shopping a new version of itself.

Macy's, Millennials, YouTube, StyleHaul, DulceCandy87, Dulce Candy Tejeda, Carlibel55, Carli Bybel, Sarahbelle93x, Sarah Eichelberger, Carly Cristman

Macy's Millennial Push Hits YouTube

The department store has linked with StyleHaul to create online videos launching Monday by four YouTube personalities.

The Woolmark Company, woolmark, campaign, tested by nature, tested by us, cathryn lee, apparel care group, rob langtry

Woolmark Rolling Out New Campaign

The multimillion-dollar marketing effort kicks off in the fourth quarter.

Carolina Herrera, Pinterest, bridal, wedding dress, wedding planning, social media, facebook, twitter, town & country, alexandra kotur

Carolina Herrera Takes to Social Media to Boost Bridal

A contest, which is in conjunction with Town & Country magazine, will ask brides-to-be to submit boards on Pinterest.

Galeries Lafayette, André Saraiva, Andre Saraiva, graffiti artist, Paris Fashion Week, PFW, Paris, Jean-Paul Goude

Galeries Lafayette Planning Paris Fashion Week Stunt

On Sept. 24, graffiti artist André Saraiva will rope down the facade of the flagship to tag a giant billboard designed by Jean-Paul Goude.

Gant, Caroline Roth, Polo Ralph Lauren, Laurens Van der Vijver

Gant Appoints Global Marketing Director

Caroline Roth joins sportswear firm from Polo Ralph Lauren.

One Direction, Office Depot, documentary, film, u.s. premiere, This Is Us, Harry Styles, Zayn Malik, Louis Tomlinson, Niall Horan, Liam Payne,

Office Depot, One Direction Link Up for Marketing Push

The retailer has launched an integrated marketing effort with the band and its documentary concert film, which makes its U.S. premiere tonight in New York.

J.C. Penney Launching Joe Fresh Kids in Times Square

On Wednesday and Thursday, the retailer will set up “a real-live orange grove” with games, a truck selling Joe Fresh Kids, popsicle stands and more.

Mr Porter, The Mr Porter Post, news boys, Hamptons, newsletter

Mr Porter Hits the Hamptons With News Boy Brigade

A platoon of male models on bicycles distributed the e-commerce site’s lifestyle newspaper, The Mr Porter Post, along the main commercial drags.

News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false