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Vineyard Vines, Kentucky Derby, marketing, promotion, catalogues, social media, college, campus, ambassadors,

Vineyard Vines Adds Personal Touch to Marketing

The first Saturday in May is horseracing’s biggest day — and it’s also become a marquee marketing event for Vineyard Vines.

millenials, marketing, digital marketing, mastercard, david rich, summit, wwd summit, digital summit

MasterCard's David Rich on Marketing to Mellenials

A one-size-fits-all approach will not always be successful in targeting this, or for that matter, any other generation.

Justin Cooke, topshop, digital, cmo, chief marketing officer, kate bosworth, nike, disney, online, e-commerce, itunes, wwd digital forum, wwd summit, digital, london

Topshop's Justin Cooke Talks Seduction

The cmo said his approach with the retailer's e-commerce site has been about re-creating the in-store experience, then embellishing it with humor and intrigue.

Holland & Holland Holding 'Christmas in July' Media Event

Lest doubt remained, the commercial secularization of Christmas is complete.

DVF Taps Eran Cohen as CMO

The former chief marketing officer and executive vice president of New York & Co. Inc. will oversee areas of global creative marketing and public relations.

Kate Upton, victoria's secret, catalogue, photo, body by victoria, angel

Kate Upton Not 'Furious' With Victoria's Secret

Despite headlines in the mainstream media that the model is “furious” with the lingerie brand, she just has a “bad taste in her mouth,” sources say.

Topshop, Justin Cooke, Topshop, Kate Moss, Kate Bosworth, digital, marketing, ten of tomorrow

Ten of Tomorrow: Justin Cooke, Topshop

The company's chief marketing officer is inspired by the work of leaders in retail and technology like Google, Apple and Nike.

Pinterest.com, social media, instagram, twitter, facebook, tory burch, miki berardelli, digital, e-commerce, ecommerce,

Ten of Tomorrow: Miki Berardelli, Tory Burch

As chief marketing officer, executive has helped position the brand as one of the most innovative fashion companies in the digital arena.

Tommy Bahama Names Eric Karp to Marketing Post

He will serve as director of brand marketing.

Digital Is About People, Not Technology

Engaging the consumer and letting them participate in the story is a key element of brand positioning in the digital format.

Dockers Names Chief Marketing Officer

Adrienne Lofton Shaw was previously senior marketing director at Under Armour Inc.

Calvin Klein Collection, Francisco Costa, Costa, Brazil, T-shirt, amfAR, campaign, São Paulo, Adriana Lima, Gilberto Gil, AIDS, Dinho Diniz, Fergie, Pelé, Sharon Stone, Kate Moss, Seu Jorge, Dita Von Teese,

Francisco Costa Designs T-shirt for amfAR

The awareness campaign features photos of the designer and other Brazilian celebrities like Adriana Lima and Gilberto Gil wearing the T-shirt.

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