For Procter & Gamble Co., digital isn’t an afterthought. It’s increasingly the first phrase of a multimedia marketing campaign.
— Feb 28, 2014
Ledbury Research found that during the second half of 2013, luxury brands rushed to engage with consumers on the image-centric sites Instagram and Pinterest.
— Feb 25, 2014
The company's vice president of global marketing believes the digital platform is critical to global expansion — a way to both inform and inspire consumers.
— Feb 25, 2014
Calvin Klein's latest campaign is a nod to its underwear with the classic “Calvin Klein” logo.
— Feb 18, 2014
Chapman, who was most recently global head of public relations for Net-a-Porter, will lead BPCM's business throughout the U.K.
— Feb 13, 2014
The company has appointed Cyril Cabellos, formerly global communications director at Carven, effective Monday.
— Jan 17, 2014
Most recently Hagler was senior manager at IMG Models, where he worked for 17 years.
— Jan 10, 2014
The brand's Step and Repeat box, launching in February, is full of products inspired by recent red-carpet trends.
— Jan 7, 2014
The well-known marketing and branding expert created his consultancy firm, Emotional Branding LLC, in December 2007.
— Jan 5, 2014
The American-inspired athletic and sports apparel and footwear powerhouse will be launching a new marketing strategy for spring.
— Dec 26, 2013
Sources estimate the deal at $2.3 billion.
— Dec 18, 2013
Freedom of information—it’s not just an act.
— Nov 11, 2013