Marketing

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Marketing

Page 4 of 22
The Woolmark Company, woolmark, campaign, tested by nature, tested by us, cathryn lee, apparel care group, rob langtry

Woolmark Rolling Out New Campaign

The multimillion-dollar marketing effort kicks off in the fourth quarter.

Carolina Herrera, Pinterest, bridal, wedding dress, wedding planning, social media, facebook, twitter, town & country, alexandra kotur

Carolina Herrera Takes to Social Media to Boost Bridal

A contest, which is in conjunction with Town & Country magazine, will ask brides-to-be to submit boards on Pinterest.

Galeries Lafayette, André Saraiva, Andre Saraiva, graffiti artist, Paris Fashion Week, PFW, Paris, Jean-Paul Goude

Galeries Lafayette Planning Paris Fashion Week Stunt

On Sept. 24, graffiti artist André Saraiva will rope down the facade of the flagship to tag a giant billboard designed by Jean-Paul Goude.

Gant, Caroline Roth, Polo Ralph Lauren, Laurens Van der Vijver

Gant Appoints Global Marketing Director

Caroline Roth joins sportswear firm from Polo Ralph Lauren.

One Direction, Office Depot, documentary, film, u.s. premiere, This Is Us, Harry Styles, Zayn Malik, Louis Tomlinson, Niall Horan, Liam Payne,

Office Depot, One Direction Link Up for Marketing Push

The retailer has launched an integrated marketing effort with the band and its documentary concert film, which makes its U.S. premiere tonight in New York.

J.C. Penney Launching Joe Fresh Kids in Times Square

On Wednesday and Thursday, the retailer will set up “a real-live orange grove” with games, a truck selling Joe Fresh Kids, popsicle stands and more.

Mr Porter, The Mr Porter Post, news boys, Hamptons, newsletter

Mr Porter Hits the Hamptons With News Boy Brigade

A platoon of male models on bicycles distributed the e-commerce site’s lifestyle newspaper, The Mr Porter Post, along the main commercial drags.

Survey Cites Dramatic Increase in Data-Driven Marketing

According to the study, 39 percent of respondents said that at least 20 percent of their marketing budgets were “data driven.”

Vineyard Vines, Kentucky Derby, marketing, promotion, catalogues, social media, college, campus, ambassadors,

Vineyard Vines Adds Personal Touch to Marketing

The first Saturday in May is horseracing’s biggest day — and it’s also become a marquee marketing event for Vineyard Vines.

millenials, marketing, digital marketing, mastercard, david rich, summit, wwd summit, digital summit

MasterCard's David Rich on Marketing to Mellenials

A one-size-fits-all approach will not always be successful in targeting this, or for that matter, any other generation.

Justin Cooke, topshop, digital, cmo, chief marketing officer, kate bosworth, nike, disney, online, e-commerce, itunes, wwd digital forum, wwd summit, digital, london

Topshop's Justin Cooke Talks Seduction

The cmo said his approach with the retailer's e-commerce site has been about re-creating the in-store experience, then embellishing it with humor and intrigue.

Holland & Holland Holding 'Christmas in July' Media Event

Lest doubt remained, the commercial secularization of Christmas is complete.

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