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David Rubin, Unilever, Dove Men+Care, advertising, Dove, digital forum

Unilever's David Rubin Discusses Brand Building in a Digital World

The company employs a three-pronged approach of “putting people first, building brand love and unlocking the magic.”

Procter & Gamble, Rick Hasselbeck, P&G, Cover Girl, multimedia marketing campaign, digital forum, beauty, summit

Rick Hasselbeck on Cover Girl's Digital Approach

For Procter & Gamble Co., digital isn’t an afterthought. It’s increasingly the first phrase of a multimedia marketing campaign.

Luxe Brands Shifting Digital Strategy in U.K.

Ledbury Research found that during the second half of 2013, luxury brands rushed to engage with consumers on the image-centric sites Instagram and Pinterest.

The North Face's Aaron Carpenter Talks Global Expansion

The company's vice president of global marketing believes the digital platform is critical to global expansion — a way to both inform and inspire consumers.

Calvin Klein, #mycalvins, Instagram, Miranda Kerr, Trey Songz, ad campaign

Calvin Klein Launches #mycalvins

Calvin Klein's latest campaign is a nod to its underwear with the classic “Calvin Klein” logo.

Catherine Chapman Named BPCM London Director

Chapman, who was most recently global head of public relations for Net-a-Porter, will lead BPCM's business throughout the U.K.

Kering Names Head of Editorial and Image

The company has appointed Cyril Cabellos, formerly global communications director at Carven, effective Monday.

next model management, Abbey Lee, Anja Rubik, Ana Beatriz Barros, Arizona Muse, IMG, Kyle Hagler, Faith Kates, Joel Wilkenfeld

Kyle Hagler Named President of Next New York

Most recently Hagler was senior manager at IMG Models, where he worked for 17 years.

Birchbox, Us Weekly, collaboration, february, delivery, red carpet, awards season, Katia Beauchamp, Smashbox, OPI, Dr. Brandt, Gwen Flamberg

Birchbox and Us Weekly to Collaborate

The brand's Step and Repeat box, launching in February, is full of products inspired by recent red-carpet trends.

Marc Gobé, Gwenaëlle Gobé, Emotional Branding, Marc Gobe, obit, obituary, dead, dies,

Marc Gobé, Marketing Expert, Dead at 68

The well-known marketing and branding expert created his consultancy firm, Emotional Branding LLC, in December 2007.

reebok International, athletes, yan martin, reebok, carlos serrao, crossfit, crossfit games, tara stiles, les mills, vanessa vassallo, hunter mcintyre, reebok, marketing

Reebok Athletes Showcase Brand's Fitness Ethos

The American-inspired athletic and sports apparel and footwear powerhouse will be launching a new marketing strategy for spring.

IMG Worldwide to Be Acquired by Silver Lake Partners and William Morris Endeavor

Sources estimate the deal at $2.3 billion.

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