Marketing
KCD, Spring Form Strategic Partnership
The PR and events agency, and the London-based studio complex and multichannel creative agency, will offer global fashion communications services.
— Jul 10, 2012
Female Executives Weigh Digital's Impact
They gathered in New York last week to discuss ways in which the digital revolution has changed the way they run their businesses.
— Jun 5, 2012
Celebrating Moms at Outstanding Mother Awards
Jessica Alba, Gayle King, Nina Garcia, Lisa Price and Karen Hoguet were this year’s honorees.
— May 10, 2012
Marketers Ramp Up Video, M-commerce
A study released by digital marketing agency iProspect and analytics firm comScore details best practices in reaching affluent male consumers online.
— May 3, 2012
Emily Current and Meritt Elliott: Viewing the Brand as a Filter
A brand's filters — words that speak for the brand — should shape all aspects of its strategies and initiatives, emphasized the duo in a conversation with WWD.
— May 1, 2012
Walking on Air With Rockport
To promote the launch of its Truwalk Zero footwear the brand has commissioned a German performance artist to suspend people in mid-air in Midtown Manhattan.
— Apr 5, 2012
A|X Veterans Launch Marketing Firm
Company's expertise will include traditional advertising campaigns, store windows, events, press relations and social media.
— Feb 28, 2012
