Women’s Wear Daily
04.16.2014

Marketing

Media

Marketing

Page 30 of 35

Pier 1 Imports Tests Online Ads

Retailer Pier 1 Imports believes online ads boosted offline sales.

Lara Stone, Caten, Dan Caten,

Dsquared Twins Host 'Launch My Line'

Dan and Dean Caten just finished filming a new TV show for Bravo called "Launch My Line."

Marc Balet, Andy Warhol

Pop Quiz: Q&A With Marc Balet

Marc Balet, former creative director of Andy Warhol’s Interview magazine, discusses designing “Kenny Scharf."

Marketing, Cartier, Target, Stella McCartney, Wal-Mart, consumers

Marketing Messages Get a Reality Check

Traditional values, not glitz, will engage consumers in '09.

Upwardly Mobile Marketing Campaigns

As cell phones become more sophisticated, forward-looking brands experiment with mobile marketing campaigns that give new definition to consumer communications.

celebrities, marketing, advertising, fashion

Crafting a Celebrity Image for Tough Times

Flash is out, substance is in as consumers evolve.

Fashion's New Circuit: Social Networks

Europe’s fashion and luxury goods companies are wooing bloggers and infiltrating social networking sites to entice a new breed of customer.

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