Women’s Wear Daily
04.19.2014

Marketing

Media

Marketing

Page 29 of 35
Luxury, Pew, consumers, recession

Luxury and Necessity: Redefining Values

Study tries to see around the post-recession curve.

David Lipman, Lord & Taylor

Q&A With David Lipman, Advertising Guru

David Lipman is the creative force behind the campaign to rebrand and reenergize Lord & Taylor, an icon of U.S. retailing.

Christian Audigier, MAGIC, Project, Chris DeMoulin, When I Move You Move, Ed Hardy

Audigier to Show at MAGIC

Advanstar Fashion Group reveals that Christian Audigier will bring his portfolio of brands to MAGIC this summer.

Marketing, celebrity, Kate Moss, Woody Allen, Michael Phelps, Bristol Palin,

The Perils of Celebrity Marketing

Famous faces can present brands with unexpected challenges.

Gap, CFDA Finalists Team Up on Khaki Campaign

Gap is going back to beige this summer with a special collection and ad campaign devoted to khaki.

jc penney,

Joe Signs Endorsement Deal With the NBA

JA Apparel Corp. has signed a multiyear promotional partnership deal with the National Basketball Association.

Dior, Marion Cotillard, Olivier Dahan,

Dior Noir: Marion Cotillard Stars in Film for Brand

French actress Marion Cotillard plays a femme fatale in a new web film for Christian Dior.

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