Marketing
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Puma Yacht Launched To Raise Sales
It took five whacks of a Taittingers bottle, and help from a crew member, but Salma Hayek eventually christened Puma's "Il Mostro" yacht here, part of the...
— May 15, 2008
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Lauren, Armstrong Mark Cancer Center Anniversary
Yellow is a leading color this spring, but Ralph Lauren, New York Mayor Michael Bloomberg and Lance Armstrong were wearing it as a symbolic pledge to fight...
— May 14, 2008
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Brooks Bros. Strikes Golf Sponsorships
Brooks Brothers is hitting the greens as clothing sponsor of the PGA's Stanford St. Jude Championship in Memphis next month, including the presentation of a...
— May 14, 2008
MyClick Hopes Marketing Idea Clicks in U.S.
The Estee Lauder Cos. Inc., Adidas, Lipton, Northwest Airlines, Intel Corp. and CNN are just a few of the companies that have used MyClick Media Limited's...
— Apr 2, 2008
In Love With Eva: Mendes to Be Calvin Klein Underwear's Face
Calvin Klein Underwear will kick off a worldwide advertising campaign with a sexy new face and voluptuous figure: Eva Mendes.
— Mar 17, 2008
DVF Campaign: Separating Brand From Designer
Over the years, Diane von Furstenberg has posed for artists like Andy Warhol, Francesco Clemente and Anh Duong, and more photographers than she probably...
— Jan 23, 2008
