Women’s Wear Daily
04.19.2014

Marketing

Media

Marketing

Page 27 of 35

J.C. Penney's Tests Mobile Coupons

J.C. Penney is testing a cell phone coupon program that uses breakthrough technology to allow consumers to download and carry coupons on their mobile phones.

jc penney, phillips van heusen, steve lawrence, mike kelly, bill gentner

Penney's and PVH Reach Men Through Sports

J.C. Penney and Phillips-Van Heusen are turning to football to bolster their relationship with the male shopper.

women, Michael Silverstein, Boston Consulting Group, Women Want More, buzz,

Decoding the Wants of Women

It’s getting harder to capture the attention — and spending — of women, even as they grow more optimistic about their lives and chances of success.

billboards, Times square, anna sui for target, Kelly Basgen,

Target Splashing Into Times Square

New billboard headed to Times Square will be fashioned into totes designed by Anna Sui.

Vuitton to Sponsor Film Award

Road movies are taking a luxury turn.

neil cole, iconix

Q&A: Iconix's Neil Cole

WWD talks Bristol Palin and social media with Iconix Brand Group Inc. chairman, president and chief executive officer Neil Cole.

brooks brothers

Brooks Bros. Advertising Goes All American

Brooks Brothers is proud to be American and it’s touting it this fall in its store windows and print advertising.

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Media


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or