Marketing
Narciso Rodriguez Named Woolmark Ambassador
The designer will include merino wool pieces in two upcoming collections and will champion the benefits of wool as a luxury fiber.
— Jan 30, 2013
BBDO Conference Offers Insights to China's Luxury Market
Luxury brands hoping to tap into the Chinese market must be cultural curators as much as marketers.
— Jan 24, 2013
Carsten Hendrich Joins Bogner
As head of brand management and communications, he now controls the development of the 80-year-old brand in terms of content and style.
— Dec 13, 2012
Robert Graham Taps Yard for Branding Push
The agency developed a campaign that features an original Robert Graham man collage by British artist Peter Clark.
— Dec 13, 2012
Publicis Groupe Acquires AR New York
The full-service ad agency will become a part of Publicis Worldwide, the communications group’s advertising network.
— Dec 5, 2012
Pirelli Goes to Brazil
Steve McCurry, the American photojournalist best known for his 1985 National Geographic cover “Afghan Girl,” shot the 2013 calendar.
— Nov 27, 2012
Asics Gets Interactive for New York City Marathon
The company has transformed the Columbus Circle subway station — which is near the finish line in Central Park — into a “marathon experience.”
— Oct 28, 2012
