Women’s Wear Daily
04.19.2014

Marketing

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Marketing

Page 2 of 35
Marisa Thalberg, Estée Lauder, digital storytelling, digital forum, beauty, summit, marketing, estee lauder

Key Trends in Digital Storytelling From Estée Lauder's Marisa Thalberg

“How will we tell our brands’ stories?” was the theme behind the presentation by the beauty firm's vice president for global digital marketing.

David Rubin, Unilever, Dove Men+Care, advertising, Dove, digital forum

Unilever's David Rubin Discusses Brand Building in a Digital World

The company employs a three-pronged approach of “putting people first, building brand love and unlocking the magic.”

Procter & Gamble, Rick Hasselbeck, P&G, Cover Girl, multimedia marketing campaign, digital forum, beauty, summit

Rick Hasselbeck on Cover Girl's Digital Approach

For Procter & Gamble Co., digital isn’t an afterthought. It’s increasingly the first phrase of a multimedia marketing campaign.

Luxe Brands Shifting Digital Strategy in U.K.

Ledbury Research found that during the second half of 2013, luxury brands rushed to engage with consumers on the image-centric sites Instagram and Pinterest.

The North Face's Aaron Carpenter Talks Global Expansion

The company's vice president of global marketing believes the digital platform is critical to global expansion — a way to both inform and inspire consumers.

Calvin Klein, #mycalvins, Instagram, Miranda Kerr, Trey Songz, ad campaign

Calvin Klein Launches #mycalvins

Calvin Klein's latest campaign is a nod to its underwear with the classic “Calvin Klein” logo.

Catherine Chapman Named BPCM London Director

Chapman, who was most recently global head of public relations for Net-a-Porter, will lead BPCM's business throughout the U.K.

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