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puig, marketing, ad campaign, prada, paco rabanne, Laspata DeCaro, Paco Rabanne 1 Million, Nina Ricci

Puig: Every Picture Tells a Story

The company's marketing spins tales to seduce consumers.

CHIP BERGH, Levi Strauss & Co., Levi’s, Levis, outlook, second half, Levi’s Stadium, ad campaign, San Francisco 49ers, retail sales, wholesale, Dockers, Europe, ‘Live in Levi’s’ campaign

Levi's Chip Bergh Upbeat Despite Tough Q2

The firm's ceo isn't letting a difficult second quarter affect his expectations for second-half strength at Levi Strauss & Co.

Macy’s, Macys, American Icons, Marketing, promotion, initiative, ad campaign, Ryan Lochte, Ireland Baldwin, Lucy Hale, Brett Eldredge, Jana Kramer,

Macy's Reprises American Icons Promotion

The initiative will kick off next month with a variety of events, special fashion collections, a give-back program to benefit U.S. war veterans and more.

Anne-Marie Gaultier Named to Global Marketing Post at Bally

As vice president of global marketing and communications, a new position, she will report directly to ceo Frédéric de Narp.

Andy Anderson, u.s. polo assn., polo association, uspa properties, polo

U.S. Polo Assn. Ponies Up Spending, Polishes Image

The company has launched an updated marketing campaign that emphasizes the authenticity of the brand’s link to the game of polo.

Ferragamo Parfums Tailors PR in China

The Italian fashion company has partnered with Weber Shandwick for the remainder of 2014., commerce, Jill Friedson, Allure, Marie Jones, beauty, digital, summit

Allure's Jill Friedson and Marie Jones Talk Content and Commerce

Separated at some publications like church and state, content and commerce are close allies at

e-business, Lancôme, Alessio Rossi, WWD Digital Forum, beauty, digital, summit, lancome, marketing

Alessio Rossi Discusses Lancôme's Digital Strategy

The beauty firm's vice president of interactive marketing and e-business challenged attendees to modernize their view of the digital universe.

social media, Malcolm de Leo, NetBase, SaaS, digital forum, summit, beauty, marketing, social listening

NetBase's Malcolm de Leo on 'Social Listening'

Counting mentions isn’t enough, NetBase's chief evangelist told attendees. Data has to be collected from social media to yield insights.

Marisa Thalberg, Estée Lauder, digital storytelling, digital forum, beauty, summit, marketing, estee lauder

Key Trends in Digital Storytelling From Estée Lauder's Marisa Thalberg

“How will we tell our brands’ stories?” was the theme behind the presentation by the beauty firm's vice president for global digital marketing.

David Rubin, Unilever, Dove Men+Care, advertising, Dove, digital forum

Unilever's David Rubin Discusses Brand Building in a Digital World

The company employs a three-pronged approach of “putting people first, building brand love and unlocking the magic.”

Procter & Gamble, Rick Hasselbeck, P&G, Cover Girl, multimedia marketing campaign, digital forum, beauty, summit

Rick Hasselbeck on Cover Girl's Digital Approach

For Procter & Gamble Co., digital isn’t an afterthought. It’s increasingly the first phrase of a multimedia marketing campaign.

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