Marketing

Media

Marketing

Page 15 of 22
fashion, video, wii, tweens,

Geek Meets Chic: Fashion Video Games Target Female Customers

The $20 billion U.S. video game industry seeks 18-to-25-year-old women users. Michael Kors and Heidi Klum become video game heroes.

Bare Escentuals' Latest Campaign Comes With a Wink

Bare Escentuals has bypassed Madison Avenue, choosing instead to hang around the water cooler for advertising inspiration.

Winter Olympics_advertising_World Cup_Super Bowl

Media Spending Forecast Improves

Banks and agencies expect to see a single-digit increase in media spending, with television and internet most likely to lead the comeback.

Jack Trout

Q&A: Jack Trout

Marketing guru Jack Trout is in back-to-basics mode.

Luxe Brands Urged to Ramp Up Technology

Luxury brands must take their marketing models to another level by using technology to reach across the Internet to engage their customers wherever they are.

HMX, Emerisque, Doug Williams

HMX Looks to its Past with New Archive

HMX Group is tackling its future by looking to its past.

Madonna to Appear in Dolce & Gabbana Ad Campaign

Madonna plays a housewife, albeit a sensual one, in Dolce & Gabbana's spring campaign.

Philippe Apeloig, Yves Saint Laurent, designer

Q&A With Philippe Apeloig

Philippe Apeloig is a man out of time. The graphic designer and typographer defiantly closes his eyes to trends and fashions of the moment.

YouTube, Twitter, Facebook, Flickr, MySpace

Follow Me: Fashion Joins the Social Media Revolution

Social media has turned the fashion world — and just about every other world — upside down.

Tiger Woods

Tiger Woods' Image Problem

After Tiger Woods' much-publicized crash, PepsiCo Gatorade announced it was dropping its Gatorade Tiger beverage.

Laspata and DeCaro; Rocco Laspata; Charles DeCaro, luxury, ads, Perry Ellis, Americana Manhasset, Harry Winston, Estée Lauder

Q and A: Rocco Laspata and Charles DeCaro

Laspata and DeCaro recently spoke with WWD about new ad campaigns.

Marketing_Brad Pitt_Angelina Jolie_Will Smith_Clint Eastwood_Millward Brown

Celebrity Sells: The New Match Game

Will Smith and Brad Pitt identified as effective brand endorsers.

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