Marketing
Digital Is About People, Not Technology
Engaging the consumer and letting them participate in the story is a key element of brand positioning in the digital format.
— Apr 11, 2013
Dockers Names Chief Marketing Officer
Adrienne Lofton Shaw was previously senior marketing director at Under Armour Inc.
— Apr 5, 2013
Francisco Costa Designs T-shirt for amfAR
The awareness campaign features photos of the designer and other Brazilian celebrities like Adriana Lima and Gilberto Gil wearing the T-shirt.
— Apr 1, 2013
KCD Worldwide Adds Milan Open House Date
This season, the public relations firm is also rolling out digital stations where all the agency’s digital fashion shows will be available to view.
— Mar 27, 2013
Jacqueline Harrigan Named VP of Marketing for U.S. Polo Assn.
Most recently, she was global communications director at Arizona Beverage Co.
— Mar 14, 2013
Macy's Taps PGA Tour Player Bud Cauley
The candidate for last year’s Rookie of the Year award will join Greg Norman in a new marketing campaign for the Greg Norman for Tasso Elba golf collection.
— Mar 7, 2013
