WWD.com/media-news/marketing/retailers-bet-on-warm-and-fuzzy-holiday-themes-2361260
marketing
marketing

Retailers Bet on Warm and Fuzzy Holiday Themes

The message may not be enough to raise consumer spending.

marketing/news

Nostalgia and other emotions — visions of sugar plums, softly falling snow, reindeer and Santa — will be plentiful in holiday marketing campaigns but may not be enough to shake most American...

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