WWD.com/media-news/marketing/jc-penneys-sets-up-facebook-holiday-campaign-2368145
marketing
marketing

November 11, 2009

J.C. Penney's Sets Up Facebook Holiday Campaign

marketing/news

For the first time, J.C. Penney is staking out holiday turf on Facebook.

As part of its “Joy of Giving” marketing campaign, Penney’s is starting a virtual community on...