Women’s Wear Daily
04.19.2014
marketing
marketing

Gant Appoints Global Marketing Director

Caroline Roth joins sportswear firm from Polo Ralph Lauren.

marketing/news
Gant Rugger London

The Gant Rugger store on Beak Street in London.

Photo By Courtesy Photo

HOW SWEDE IT IS: Gant has named Caroline Roth its new global marketing director, effective Sunday. She joins the Swedish sportswear firm from Ralph Lauren, where she had been senior director of marketing and global brand management since 2010.

At Gant, she succeeds Laurens van der Vijver and is to oversee marketing and brand management, as well as visual merchandising and store concept teams. A Swedish national, Roth has worked in fashion in her native land, France and the U.S.

A company with American roots, founded in New Haven in 1949, Gant AB is today owned by Swiss retail group Maus Frères SA and posted 2012 revenues of 9 billion Swedish krona, or $1.33 billion at average exchange rates.

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