The mobile digital evolution is driving more sales offline than online.
That was the surprise disclosed by Erik Lautier, senior vice president for e-commerce and digital strategy at Lacoste...
marketing
marketing
February 7, 2012
Melding Mobile With Retail: Lacoste's Erik Lautier
As digital evolves, firms need to consider whether an app is really necessary, how to best use QR codes and own correct digital locations.
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