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marketing

marketing

February 7, 2012

Melding Mobile With Retail: Lacoste's Erik Lautier

As digital evolves, firms need to consider whether an app is really necessary, how to best use QR codes and own correct digital locations.

By Vicki M. Young

marketing/news

The mobile digital evolution is driving more sales offline than online.

That was the surprise disclosed by Erik Lautier, senior vice president for e-commerce and digital strategy at Lacoste...