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The marketing message is getting personal for fall.
In a harsh mediascape marked by sharp advertising budget cuts and play-it-safe campaigns hawking discounts, change...
Fall Marketing Bets On a Personal Approach
Fall Marketing Bets On a Personal Approach
by
Posted Wednesday July 29, 2009
Last Edited Wednesday August 05, 2009
From WWD Issue 07/29/2009
The marketing message is getting personal for fall.
In a harsh mediascape marked by sharp advertising budget cuts and play-it-safe campaigns hawking discounts, change...
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