Marketing
Marketers Ramp Up Video, M-commerce
A study released by digital marketing agency iProspect and analytics firm comScore details best practices in reaching affluent male consumers online.
— May 3, 2012
Emily Current and Meritt Elliott: Viewing the Brand as a Filter
A brand's filters — words that speak for the brand — should shape all aspects of its strategies and initiatives, emphasized the duo in a conversation with WWD.
— May 1, 2012
Walking on Air With Rockport
To promote the launch of its Truwalk Zero footwear the brand has commissioned a German performance artist to suspend people in mid-air in Midtown Manhattan.
— Apr 5, 2012
A|X Veterans Launch Marketing Firm
Company's expertise will include traditional advertising campaigns, store windows, events, press relations and social media.
— Feb 28, 2012
Melding Mobile With Retail: Lacoste's Erik Lautier
As digital evolves, firms need to consider whether an app is really necessary, how to best use QR codes and own correct digital locations.
— Feb 7, 2012
G-Star Boosts Online Marketing
Dutch denim brand features Clémence Poésy and Vincent Gallo in a new campaign.
— Jan 18, 2012
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